Tuesday, February 4, 2025

Musk sues former Twitter advertisers


 

X, which was Twitter before Elon Musk bought it, is suing advertisers including Tyson Foods, Unilever and Mars, for pulling their advertising after Musk bought the company.


It claims that Tyson, along with NestlĂ©, Abbott Laboratories and others, coordinated with the World Federation of Advertisers (WFA) and the now-defunct Global Alliance for Responsible Media (GARM) to organize an advertising boycott. 


The lawsuit, originally filed in August, was updated over the weekend to include Tyson, Nestlé, Abbott Laboratories and others to the list of defendants.


According to court documents filed in Texas, X claimed that WFA and GARM pressured advertisers to cut ties with the platform to force compliance with GARM’s brand safety standards.


The lawsuit previously named other food giants, including Unilever and Mars. Unilever reached a settlement with X in October.