The Humane Society of the United States (HSUS) is using an application by JBS to be listed on the New York Stock Exchange to gain publicity for its organization.
It says the company misleads investors with its claims about animal welfare and the environment.
“Our complaint alleges that JBS and Pilgrim’s Pride appear to repeatedly mislead investors by making false and misleading animal welfare and climate claims in their sustainability reports and on websites, and that they have not disclosed necessary information in their SEC filings,” HSUS said.
HSUS contends that the animals are kept in “extreme confinement,” have a “litany” of violations of slaughter-related laws, and other inhumane actions.
“In 2018, we asked the Federal Trade Commission to investigate Pilgrim’s Pride for misleading claims in its marketing and advertising about its chickens, and the company subsequently altered some of those claims,” HSUS said.
HSUS filed its complaint in conjunction with the Center for Biological Diversity, and in partnership with the Farmed Animal Advocacy Clinic at Vermont Law and Graduate School.
