Tuesday, October 14, 2014

Kroger drops welfare claim for chicken

Kroger Co. has agreed to remove its “raised in a humane environment” claim on store-brand chicken to settle a federal lawsuit claiming the label deceived consumers because the animals were raised under conventional industry production practices.

The settlement comes hard on the heels of a similar settlement with Purdue which says it will no longer use "natural" in labels for his Heartland-brand chicken.

Krogers is the largest supermarket chain in the United States. Its lawyers filed a court statement jointly with the Compassion Over Killing organization, saying the case has been settled.