Monday, October 13, 2014

Purdue settles lawsuit with HSUS

Purdue Farms has settled a lawsuit filed by the the Humane Society of the United States over labeling chicken “humanely raised”.

Purdue says it has done nothing wrong, but it will stop using the label on hits Harvestland-brand chicken products.

The proposed class action cases were filed in 2010 and 2013 by individual consumers who contended that Perdue’s “Humanely Raised” claim on the packaging of its Harvestland brand chicken was misleading. Perdue vigorously opposed plaintiffs’ claims.

“Perdue rejects the plaintiffs’ allegations and maintains that its labels are not misleading in any way. Nonetheless, it has agreed to discontinue the labeling claim at issue,” said Purdue’s lawyer, Herb Frerichs.

“Perdue is committed to treating animals with respect and to ensure their health and safety.” the company said in a joint statement with HSUS.

“We are pleased this lawsuit has been resolved.”

This, and the next story on this blog, point out the importance of integrity in labelling. And integrity involves being completely honest with customers.