Ontario
Corn Fed Beef has received a three-star “Superior Taste Award” from the
International Taste & Quality Institute (iTQi).
The
“Superior Taste Award” is judged by 135 food and drink opinion leaders who are
Michelin starred chefs and sommeliers.
Similarly
to the Michelin guide of gastronomy, iTQi does not organize a competition but
rewards products on their own merits.
Products
that achieve a mark better than 70 per cent will be granted a “Superior Taste
Award” of one, two or three golden stars.
Ontario
Corn Fed Beef received a grade better than 90 per cent, with three golden
stars, marking the exceptional taste of the product.
“We are
very honoured to receive this recognition for our exceptional quality beef,”
said Jim Clark, president of the Ontario Cattle Feeders Association.
“This
high grade and high praise for our quality beef with superior taste is a direct
result of our nutritionally-balanced feeding program, our on-farm management
and animal health practices which contribute to our consistent quality,” Clark
said.
Ontario
Corn Fed Beef is a brand owned and run by Ontario beef farmers and cattle
feeders.
“Generations
of knowledge from our members and partners make them experts at what they do
and their love for what they do shows through in the beef products we produce,”
said Clark.
“Producing
great-tasting beef and addressing societal needs is all part of the brand we
are so proud to showcase to the world.
“Receiving
this International recognition is a true testament to the philosophy we have.”
“Each of
our 500-plus beef-farming and feeding families, our quality assurance team and
our partners in processing and packing share in this great award,” said Clark.
“We care
about great beef at every step of the process and thank our producers and
partners for this commitment. The proof is in the beef, and this award
reinforces that.”
