The Retail
Council of Canada has accepted the welfare protocol adopted by the Chicken
Farmers of Canada national marketing agency.
Chicken
agency chairman Benoit Fontaine said "farmers in Canada have a
responsibility to the birds they raise, to the industry, to their fellow
farmers.
"The
support from Retail Council of Canada helps all of us assure consumers that we
are upholding high principles of animal health and welfare throughout the value
chain."
Chicken
Farmers of Canada's Animal Care Program is mandatory, third-party audited, and
administered across all chicken farms – no other program can achieve this
reach.