Wednesday, April 20, 2022

Kahntact wins North American award

Kahntact Marketing of Guelph has won a North American award for a series it produced for the Canadian beef industry.

Cooking by Degrees was judged best “News, Feature Article or Persuasive Writing” and was created for the Canadian Roundtable for Sustainable Beef and was published in the Toronto Star, Canada’s largest daily newspaper.

The Best of NAMA (North American Marketing Association) awards program honors the best work in agricultural communications across North America.

Companies and agencies must first qualify through regional competition to advance to the national level. Cooking by Degrees advanced earlier this year by winning the same category in NAMA Region 6, which covers northeastern United States.

Cooking by Degrees was the result of an innovative partnership that linked like-minded partners in the agriculture and food value chain. 

The project took coordinating 16 university chefs through the Canadian College and University Food Service Association, multiple beef producers from across Canada through the Canadian Roundtable for Sustainable Beef (CRSB), and a veteran agriculture journalist, Owen Roberts.