Farm & Food Care has announced it is going to launch a campaign to educate consumers about farming.
This seems rather pretentious, coming from an organization that was designed to counter the criticisms of animal activists opposed to many common farm practices.
Farm & Food Care has been totally ineffective as the activists have persuaded Canada's largest supermarket, restaurant and foodservice chains to ban pork from farms that use gestation stalls, eggs from farms that use cages and farms that use antibiotics.
Clearly the organization needs to adopt a radically different approach to the challenges.
Doing the same "educate-the-public routine" is doomed to continue to fail.
I recommend an aggrcssive campaign, aimed at these same supermarket, restaurant and foodservice chains, about the downsides to banning sow gestation stalls, cages for eggs and antibiotics to treat infections and bacterial diseases.
And that should be backed with a credible threat to expose their policies as anything but animal welfare.
