Purdue Farms has settled a lawsuit filed by the
the Humane Society of the United States over labeling chicken “humanely raised”.
Purdue says it has done nothing wrong, but it
will stop using the label on hits Harvestland-brand chicken products.
The proposed class action cases were filed in
2010 and 2013 by individual consumers who contended that Perdue’s “Humanely
Raised” claim on the packaging of its Harvestland brand chicken was misleading.
Perdue vigorously opposed plaintiffs’ claims.
“Perdue rejects the plaintiffs’ allegations and
maintains that its labels are not misleading in any way. Nonetheless, it has
agreed to discontinue the labeling claim at issue,” said Purdue’s lawyer, Herb
Frerichs.
“Perdue is committed to treating animals with
respect and to ensure their health and safety.” the company said in a joint
statement with HSUS.
“We are pleased this lawsuit has been resolved.”
This, and the next story on this blog, point out the importance of integrity in labelling. And integrity involves being completely honest with customers.
