Monday, December 24, 2018

Unilever buying vegetarian company

Unilever is buying the Vegetarian Butcher of Utrecht, the Netherlands, for an undisclosed price.

Unilever said it is responding to consumer demand for more vegetarian and vegan meals. 

The Vegetarian Butcher said this is the another step towards its goal of becoming “the largest butcher in the world.”

The Vegetarian Butcher makes such items as vegetarian meatballs in various sauces, and NoChicken and NoBeef items such as nuggets and “chunks” for using in recipes. Its products are sold in more than 4,000 locations in 17 countries.

It employs about 90 workers who are expected to remain after the purchase before the end of this year.

Unilever is one of the largest food companies in the world, known for its high-road, long-term approach to business.