Tuesday, March 29, 2022

Feds fund poultry promotions

The federal government is providing $3.5 million to help turkey and chicken farmers increase domestic demand for their products.

Turkey Farmers of Canada will get $2.5 million and Chicken Farmers of Canada $1 million.

It’s not clear whether this is part of the compensation the government is offering for trading away some market share under the Canada-U.S.-Mexico trade agreement.

The funding is expected to support industry-led promotions to differentiate Canadian poultry products and producers, the government said.