It filed the complaints with the
Canadian Food Inspection Agency, which enforces national welfare standards, and with
the Competition Bureau, which deals with false or misleading advertising.
The group alleges Maple Lodge Farms is
misleading consumers by portraying itself as a family company committed to the
humane treatment of chickens.
It points to hidden camera footage
released recently by Mercy for Animals that claimed it was taken inside the
company's plant in Brampton, Ont., and showed birds dying of cold while being
transported to the plant.
Some birds that have frozen solid are
tossed among staff who laugh about the situation.