Saturday, July 30, 2022

Dairy farmers switch ad agencies

Dairy Farmers of Ontario has hired a new advertising agency, Broken Heart Love Affair and its affiliate, Lifelong Crush.

The agency was hired to develop “a refreshed brand strategy designed to build emotional connections between consumers and the province’s dairy farmers,” said Dairy Farmers of Ontario.

“We are honoured to be selected to work with DFO and remind consumers just how much they love dairy,” said Bev Hammond, chief business officer at the agency.

 “We understand there are real farm families behind all of our beloved milk and dairy products, and knowing the work we do with DFO will help increase consumption and support those Ontario families is something we’re really excited about.”

Broken Heart Love Affair has no fixed address.