Walmart Canada has pledged to buy 1.5 million pounds of beef certified as having been produced under the Canadian Roundtable on Sustainable Beef (CRSB) program.
The company said this is only a start because it intends to increase its purchasing of sustainable beef. It is already committed to 100 per cent Canadian beef for its fresh sales.
"Leadership from organizations like Walmart inspires change and supports the Canadian beef sector's continuous improvement goals," said Anne Wasko, chair of the CRSB and rancher from Eastend, Saskatchewan.
"The CRSB is honoured to partner with Walmart Canada on this ambitious commitment on its journey towards a more sustainable future."
Committing to sustainable sourcing at this unprecedented level sets a new threshold in the industry for what is possible and reaffirms the company's partnership with the CRSB.
"We're immensely proud of what this commitment signifies to the industry and the impact it will have for our farmers and ranchers, customers, suppliers and partners," said Horacio Barbeito, president and chief executive officer for Walmart Canada.
"We're making massive strides towards advancing sustainability within the Canadian beef industry, propelled by our commitment to being a regenerative company and made possible by strong partnerships with the CRSB and our suppliers."